Bright-Eyed And Bloghearted
As part of our Lifestyle Design series, I am reviewing the wonderful blogging course & community Bright-Eyed and Bloghearted. I originally posted this on my personal blog but because it’s such a valuable resource I wanted to share it here with you.
Blogging know-how rooted in real-life experience
Rachel’s background is in PR, working for 10 years in the corporate world. Her experience in digital communications is infused in Brighteyed and Bloghearted
, in every module.
She’s also a fully booked Life Coach and Blog Coach, working with women around the world. This means the course has lots of insight for entrepreneurs.
On top of that, she’s a pro blogger. She managed to quit her job and become a fulltime work from home Coach slash author slash in-demand speaker from her blog in almost record time.
Insanely useful and actionable advice
When I signed up, I received access to preworksheets that made me rethink everything about what I write, why I write, who I write for, what my values are and how I can incorporate them into my site and social media. I wasn’t expecting nearly as much value as Brighteyed and Bloghearted delivered even before the course started. My mind was blown that early on, and that’s saying something as I have been a freelance writer and blogger for years. When the course dived in social media, I assumed I would know most of it as I have a consulting business that deal primarily with social media strategy, but I was wrong: Rachel goes into Facebook’s algorithm issues, when to post on where, and other in depth elements about social media that impressed me. She also makes great app suggestions.
The number one thing I got out of Brighteyed and Bloghearted was clarity, that feeling where you understand blogging and how it applies to you, and what you can do with it. How you can remain authentic and yourself while not comparing yourself to ‘big bloggers’.
Jam-packed with wisdom on transitioning from blog to biz
The blogger I recommend would be best suited for investing in Brighteyed and Bloghearted would be the one trying to transition to a business, or who wants to market their current business through their blog. In reality any blogger would benefit from the course, whether you have a ministry, nonprofit, or just want to reach a larger audience.
There are extra bonuses especially for coaches too, so if you happen to be a coach of anykind you will especially benefit.
Not being a fan of forums or groups, I didn’t plan on interacting much in the Facebook community, but after checking out the different dialogues going on in there plus the useful feedback I was soon asking questions and connecting with other bloggers across the world. It is by far the most supportive online group I’ve encountered.
Layout and Modules
Brighteyed and Bloghearted
contains an array of PDFs, audio mp3 files, videos, transcripts, and templates plus custom spreadsheets
. There are six modules plus the preworksheets and bonuses and the private facebook community.
Each module has a video, one or two audios, a typically large PDF to study ( gorgeouslydesigned I might add) plus worksheets based on the PDF, and for some spreadsheets to track your social media and networking endeavors.
Topics covered include:
Social Media Strategy
Affiliate Marketing for Bloggers
Creating an Infoproduct
Marketing Services On Your Blog ( coaching, consulting, etc)
Final thoughts: BE&BH is a big investment but extremely worthwhile for businesses looking to make blogging work for them, as well as bloggers looking to monetize their actions. I’m an affiliate of the course because I have personally found it highly actionable and filled with lovely, supportive bloggers who give constructive feedback and make me feel welcome.